SEO tips: 15 Steps To SEO Success

The One and Only Rule to Keyword Selection
I will show you how to select keywords that already have a proven track record of performance. To maximize your efficiency and effectiveness, the keywords you select must meet two criteria: 1) the keywords are realistic for you to score well with -- they are not too competitive -- and 2) the keywords have a track record for already being used by searchers. It is not until you find keywords that meet both of these criteria that you will begin investing time toward optimizing your site content. Having a disciplined, focused approach toward keyword selection will generate significant increases in Web site traffic when Google re-indexes your content pages.

There is also one rule I wrote that governs the overall keyword selection process. The One and Only Rule: only select two keywords per content page. I know this is likely contrary to much of what you have studied regarding search engine optimization.

You only need two keywords per page because Google, as well as your Web site's visitors, can only process and truly understand specific content pages. When a page covers too many topics, your visitors and Google will struggle at determining the most important theme on the given page. As a result, you lose the attention of your site's visitors and Google. Both will just move on to the next Web site. Read full article